Anew report from UFI, the Global Association of the Exhibition Industry, predicts that a comeback is in the offing for trade shows.

Having polled 457 companies in 64 countries and 29 different regions, UFI lays claim to its research being the industry’s gold standard. Exhibitors as well as planners and organizers can only hope the association’s report is right on target.

According to the bi-annual UFI Global Barometer:

• Industry revenues will double in 2021, compared to 2020
• 64% of respondents say last year’s loss of events due to COVID-19 has only reinforced the importance of face-to-face gatherings
• 57% of North American companies say virtual events will not replace in-person events.

 The news comes as the pandemic has kept trade shows on the sidelines while some convention centers and exhibit halls have been transformed into vaccination centers.

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