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CSPI Virtual Sales Summit

  • February 10, 2021
  • 1:30 PM - 4:00 PM
  • Online


Registration is closed

Opening Keynote speaker Shawna Suckow

 speaks from her newest book

Third Wave: How to Sell During

& After the Pandemic

Welcome to the most challenging climate our industry has ever faced.  There's a lot of confusion and noise out there about what meetings will look like in 2021.  It's time to shift our tools and processes so we counteract the inertia pf prospects, and give them confidence to book meetings again. 

Savvy organizations will leverage the latest data, interpret the current business 'mood' and form a strategy using the latest tools.  One thing is certain: new messaging is key to getting planners to move forward.

What should you be doing right now to keep that pipeline full, and stay top-of-mind with your current customers? It's time for strategy, action and a new way of selling.

Join hospitality sales expert Shawna Suckow, CSP, CVP, CMP, as she shares her latest findings on where we are, and what's next.  It's not just data though; she'll share actual planner insights and relevate steps you can take now.

Meeting Planner Panel Discussion



Yush Sztalkoper is Director, Conferences and Events, for the Foundation for California Community Colleges. Prior to joining the CCC, she had over 15 years of planner experience with companies such as JP Morgan Chase, UBS, and others. She lives in Sacramento with her family.

Alison Huber, CMP, is a Program Manager for Fox World Travel. She manages all aspects of client programs for large corporate meetings and international incentives. Prior to joining Fox World Travel in December 2016, Alison held various meeting planning roles for Wisconsin associations, was an account manager for an association management company and was also a Sales Manager at the Wisconsin Dells Visitor & Convention Bureau. In addition to her role at Fox World Travel, she is a part-time instructor at Madison College in the Meeting & Event Management Program.

Sheila McCombs Fox, CTA, planned her first meeting 13, when she was president of her 4-H Club, and she’s been planning meetings ever since.  Sheila got her “official” start in the association market.  She realized many state associations didn’t have meeting planners on staff, and when organizations started reaching out to her for help, she decided to launch her own company, Event In Site, in 2007. Since then, her business has grown to support national associations and non-profit organizations by providing full-service event planning, association management, and consulting services. Married and busy raising her two young daughters, Sheila calls Columbus, Ohio home. 

Afternoon Keynote speaker Jennifer Darling is back by popular demand with

Prepare for Recovery:

Catapult Post-Pandemic Sales

Change, It's a constant you can count on.  Right now, It's a stress most would rather do without.

With every change, however, there are opportunities to seize, fresh perspectives to leverage, and market share to build.

If your go-to-source for meeting new people, growing your network, and building your business in the past relied heavily on in=person events, it's time to jump into the present with both feet (along with the rest of you) and make Linkedin your new best friend.

Learn how to: Connect with prospects without "pitch-slapping" them, Engage with decision makers so you can get some serious action, and Activate your Linkedin profile to boost your sales leads

CSPI Member Registration $125.00 Non Member Registration $165.00

Tentative Schedule of Events (subject to change)
Tuesday February 9, 2021
10AM - 2PM- Board of Director's Meeting - closed session
4PM -6PM - President's Virtual  CONNECT 
Reception    Free - Separate Registration required Click Here to Register

Wednesday February 10, 2021
10AM -10:05AM - Presidents Opening Comments
10:05AM - 10:45AM Opening Keynote Featuring Shawna Suckow
10:45AM -11:15AM Networking Roulette (breakout rooms)
11:15AM -11:50AM Planner Panel Discussion
12PM  -Lunch, Business Meeting and Awards Ceremony

12:30PM - 1PM - Break

1PM -1:45PM -2nd Keynote Session featuring Jennifer Darling
1:45PM -2PM - Convention Sales Jeopardy
2PM -3PM -Town Hall LIVE!

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