As the Delta variant continues to cause some hesitancy about holding events, with a few shows cancelling and others taking place as planned, new research may hold the key to putting the industry’s mind at ease.
According to findings from a research partnership between Freeman, a global leader in events, and Epistemix, a computational modeling software company, large in-person business events are safe and do not increase local COVID-19 case rates.
“Based on the data we’ve seen, attending an in-person event is no riskier—in fact, less risky— than essential daily activities,” said Freeman CEO Bob Priest-Heck.
He added, “Businesses and organizations want to get back to events for critical commerce, networking and exchange of ideas. This research provides the framework for doing so safely.”
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