When planning a hybrid and digital event, your content is the key to its success, panelists agreed during The Hague Convention Bureau’s first hybrid webinar. The panel members — a corporate planner, two association planners, a meeting-design expert, and a hotel executive — discussed the viability of hybrid events.

The July 2 event at the World Forum in The Hague welcomed 65 attendees in the venue and more than 160 online viewers.

Host Tadeja Pivc-Coudyser, international sales manager at The Hague Convention Bureau, welcomed moderator Vincent Pahlplatz, general manager at The Hague Marriott, and panelist Carin Smand, executive director of the European Hematology Association (EHA), to the live venue stage. Three other panelists — Kim Myhre, CEO and managing partner at Experience Designed; Frank Yang, director of marketing & business development at KINTEX; and Guillem Torres, executive director and professional congress organizer for Torres Pardo SL— attended virtually, their images appearing on a large screen behind the stage.

While the session covered a variety of areas, including the logistical challenges of conducting hybrid meetings and who should pay for health and safety costs at live venues, panelists often returned to a key point in their discussion — that content, how you conceive it, present it, and collect data about it — will do the most to maximize attendance and revenue, and deliver ROI to attendees and sponsors.....

For full article - https://www.pcma.org/content-compelling-participants-will-pay-virtual-events/