There’s no question that 2020 has been crushing to the DMO. U.S. destinations have endured wiped-out funding as a result of nonexistent hotel occupancy, en-masse event cancellations, and double-digit layoffs — not to mention the added challenges of social unrest and for some, natural disasters. In so many ways, this year has brought the DMO to the brink.

It has been incredibly challenging. The city that never sleeps, just kind of went to sleep for a little bit,” said NYC & Company President and CEO Fred Dixon, in a phone interview in October. New York City was the epicenter of the COVID-19 outbreak in the U.S. and then became known as one of the safest in terms of public health. It has been a rollercoaster of a ride. At one point, in August, occupancy rates dropped 80 percent.

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